How to Use Copyright to Protect Your Brand in China?
It’s not a secrete Trump US and China do not exactly get along – this translates to a much tougher environment for business to operate and make a profit in China. Rather than spending a lot of time (and money) to figure out complicated legal strategies, why not just know the core basics to avoid some easy attacks?
The fonts used in a website and the images shown on China’s social media such as Weibo and Wechat could expose a western business to difficult attacks from local companies. It boils down to a simple yet powerful legal tool called: #Copyright. Join us to find out the top three differences between China vs. Western copyright systems, why copyright is also called a #supertrademark and – more importantly – how it can be used offensively and defensively to protect your business in the Middle Kingdom.
Click here to joint the webinar hosted by Thomson Reuters/WestLaw.